The Challenge
Cutting Through the Noise
In the streaming era, audience attention spans are shorter than movie trailers. Standard promotional websites—usually just a static page with a "Book Tickets" button and a cast list—fail to capture the emotional weight of a film. The Brief: The film "White" is a visual masterpiece relying on tension, silence, and atmosphere. The digital presence needed to mirror this. We couldn't just tell the audience what the movie was about; we had to make them feel it.
The Solution
A Cinematic Scroll
We treated the website not as a brochure, but as an interactive trailer. We utilized Scrollytelling techniques to dictate the pacing of the user journey, ensuring that every scroll triggered a deliberate visual or auditory reaction.
Key Architectural Pillars:
01. Atmospheric Immersion
We stripped away the clutter. The interface is minimal, dominated by full-screen cinematography. We implemented "Parallax Depth" where foreground characters move at different speeds than the background, creating a 3D effect without 3D glasses.
02. Audio-Reactive Design
Sound is half the picture. We engineered a spatial audio experience that evolves as the user scrolls. The background score builds tension, and sound effects trigger on hover, pulling the user deeper into the narrative.
03. The "Hidden" Narrative
To reward curiosity, we hid "Easter Eggs" throughout the site—glitch effects that reveal hidden plot points when interacted with. This gamified the exploration, encouraging users to hunt for clues about the film's mystery.
04. Performance Choreography
High-res video usually kills load times. We built a custom video buffering system that pre-loads assets intelligently, ensuring the experience remains buttery smooth (60fps) even on mobile devices.
The Results
Audience Captivated
Metrics:
- 4+ Minutes Average Dwell Time (industry average is <1 min)
- 65% Click-through rate to the "Watch Trailer" modal
- Award Winning: Recognized for "Best UI Design" in digital entertainment
- Viral Reach: High social sharing due to the "Hidden Clue" mechanic
The Tech Stack
Code as Art
Frontend:
Next JS
Style:
Tailwind CSS (For rapid, custom styling)